Netflix Co-CEO Ted Sarandos Urges Streaming Competitors to Share Viewership Data

Sarandos emphasizes transparency and shifts focus from subscriber numbers to engagement metrics at Fast Company Innovation Festival.

Netflix will release viewership figures for its top shows as part of its biannual data dump, showing 94 billion hours watched in the first half of 2024.
Sarandos argues that engagement metrics are more relevant than subscriber numbers due to the introduction of multiple pricing tiers.
Netflix plans to stop disclosing quarterly subscriber figures starting in 2025 but will continue to share milestones.
To capture more screen time, Netflix is expanding its games offering and introducing live programming, including NFL games on Christmas Day.
Netflix shares have surged, trading around $688 per share, up 74.6% in the past year.