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Netflix Buys Ready Player Me to Build Cross-Game Avatars

The Estonia-based team's tools will underpin persistent player identities across Netflix games.

Overview

  • Roughly 20 employees, including founders Rainer Selvet, Haver Järveoja, Kaspar Tiri and Timmu Tõke, will join Netflix's games group.
  • Ready Player Me will shut down its public services, including the PlayerZero avatar tool, on January 31, 2026.
  • Netflix has not disclosed the purchase price or a rollout schedule for avatars or the first supported titles.
  • The deal advances Netflix’s pivot toward TV-optimized party, kids’ and narrative experiences under games president Alain Tascan.
  • Ready Player Me previously raised $72 million from investors including a16z, Endeavor, Konvoy Ventures and Plural.