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Netflix Brings KPop Demon Hunters to Merchandising and Franchise Expansion

Following record breaking views, Netflix has rolled out branded products, with plans that span sequels, a stage musical.

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Overview

  • Netflix filed a trademark application with the U.S. Patent and Trademark Office on July 22 covering character products from homeware to swimwear
  • The streamer has begun selling HUNTR/X hoodies, character figures and accessories on its online shop
  • In late July, the film logged 26.3 million weekly views, making it Netflix’s most-watched original animated release
  • Netflix is advancing plans for a three-film trilogy alongside development of a stage musical adaptation
  • Netflix has denied that a live-action remake is currently in discussion, keeping the property in animation for now