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Netflix Begins Production on Variety, K-Pop Industry Thriller

Veteran actor Son Ye-jin joins former idol Jo Yu-ri under Mask Girl director Kim Yong-hoon to explore executive power plays versus obsessive fandom.

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Overview

  • Variety entered production in July 2025 with Son Ye-jin cast as Se-eun, an entertainment executive determined to revive her struggling idol group.
  • Jo Yu-ri headlines as Seung-hui, an obsessive fan whose fixation threatens the boundary between admiration and intrusion.
  • Kim Yong-hoon, director of Mask Girl, shifts from noir crime to the high-gloss, high-pressure realm of K-pop in his latest project.
  • Netflix partners with CJ ENM Studios and UNU to co-produce the thriller as part of its ongoing expansion of Korean originals.
  • Filming is underway and is scheduled to wrap by February 2026 ahead of a release date that has yet to be announced.