Overview
- The partnership builds on Netflix and Balaji’s previous collaborations, including the acclaimed titles Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.
- Under the multiyear agreement, the companies will develop films, series and other storytelling formats tailored for streaming audiences.
- Balaji Telefilms, founded in 1994 by Ekta Kapoor with her parents Jeetendra and Shobha Kapoor, has produced more than 18,000 hours of television and 45 films.
- Netflix India’s vice-president of content, Monika Shergill, highlighted Kapoor’s track record in crafting culturally resonant narratives that have shaped India’s entertainment landscape.
- The initial slate features an untitled series already in advanced development, with additional projects planned across Balaji’s divisions.