Netflix Appoints Nicolle Pangis as VP of Advertising

Pangis will lead Netflix's ad sales in the U.S. and Canada, aiming to boost the streaming giant's advertising revenue.

Nicolle Pangis, formerly CEO of Ampersand, joins Netflix as the new vice president of advertising.
Pangis is tasked with enhancing Netflix's advertising strategy, focusing on the U.S. and Canadian markets.
Her appointment follows the departure of Peter Naylor, who left during key TV upfront negotiations.
Netflix's ad-supported tier saw a 34% growth in subscriptions in the third quarter of 2024.
Executives express confidence in achieving significant advertiser scale by 2025, with Pangis at the helm.