Netflix Announces In-Person Upfront Event in New York for May 2024

The streaming giant aims to showcase its ad business and original content, including an interactive 'Squid Game' experience.

Netflix plans its first in-person upfront event in New York on May 15-16, 2024, showcasing its nascent ad business and original content.
The event will feature 'The Netflix Experience,' an interactive showcase at Pier59 Studios, highlighting series like 'Stranger Things' and 'Squid Game'.
Netflix's ad-supported subscription tier, launched in November 2022, has reached 23 million monthly active users, contributing to nearly 30 million new subscribers over the past year.
The company faces stiff competition from Amazon and Disney, both of which have ramped up their ad-supported streaming offerings.
Netflix secured global sponsorship deals, including with Expedia, and introduced pause ads, expanding its advertising capabilities.