Netflix and Google Partner to Make 'Emily in Paris' Fashion Shoppable with Google Lens

New collaboration allows viewers to scan and shop outfits from the show, enhancing the streaming and shopping experience.

Google becomes the first title sponsor for 'Emily in Paris,' including past and current seasons.
Viewers can use Google Lens to scan Emily's outfits and find similar items to purchase.
The partnership introduces shoppable pause ads and custom 15-second spots featuring Lily Collins.
A pop-up event in Los Angeles celebrated the launch, offering fans interactive shopping experiences.
Netflix's ad-supported plan now reaches 40 million global monthly active users, boosting its strategic ad revenue.