Overview

• Google becomes the first title sponsor for 'Emily in Paris,' including past and current seasons.
• Viewers can use Google Lens to scan Emily's outfits and find similar items to purchase.
• The partnership introduces shoppable pause ads and custom 15-second spots featuring Lily Collins.
• A pop-up event in Los Angeles celebrated the launch, offering fans interactive shopping experiences.
• Netflix's ad-supported plan now reaches 40 million global monthly active users, boosting its strategic ad revenue.