Netflix and Amazon Lead Global Streaming Commissions

The two giants accounted for over half of all new streaming titles in early 2024, focusing heavily on international markets.

Netflix and Amazon commissioned 53% of global streaming content in Q1 2024.
Both platforms are shifting focus to international markets due to U.S. market saturation.
Netflix's Western European commissions nearly matched its North American orders.
Amazon set a record with 37 new titles in India, more than the previous six quarters combined.
Documentaries and unscripted content are key areas of growth for Netflix in Western Europe.