Netflix and Amazon Lead Global Streaming Commissions
The two giants accounted for over half of all new streaming titles in early 2024, focusing heavily on international markets.
Overview
- Netflix and Amazon commissioned 53% of global streaming content in Q1 2024.
- Both platforms are shifting focus to international markets due to U.S. market saturation.
- Netflix's Western European commissions nearly matched its North American orders.
- Amazon set a record with 37 new titles in India, more than the previous six quarters combined.
- Documentaries and unscripted content are key areas of growth for Netflix in Western Europe.