Overview
- Netflix's subscriber base grew by 8 million in Q2 2024, reaching 277 million globally.
- The crackdown on password sharing and popular shows like Bridgerton and Baby Reindeer contributed to the surge.
- Netflix's ad-supported tier saw a 34% increase in memberships, though ad revenue remains a challenge.
- The company is phasing out its cheapest ad-free plan in the U.S. and France to boost its ad-supported tier.
- Despite growth, Netflix cautions that the impact of the password-sharing crackdown may diminish in the coming months.