Particle.news
Download on the App Store
11 ARTICLES
·
last wk.

Netflix Ad Tier Reaches 94 Million Active Users, Expands Global Ad Tech Rollout

The ad-supported plan now accounts for over half of new sign-ups in available markets, with average viewing at 41 hours per month.

Netflix (Credit: Mario Tama/Getty Images)
Image
Image
Image

Overview

  • Netflix's ad-supported tier has grown to 94 million global active users, a 34% increase since November 2024.
  • The tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network, highlighting its appeal to younger demographics.
  • Netflix's in-house Ads Suite is now live in the U.S. and Canada, with a full rollout to all 12 ad-supported markets, including EMEA, by June 2025.
  • New ad formats incorporating generative AI, such as interactive mid-roll and pause ads, are in development and expected to launch by 2026.
  • Advertisers benefit from enhanced targeting and measurement tools, including first-party data integration and expanded partnerships with Experian and Acxiom.