Overview

• Both companies will run worldwide co-marketing that links Netflix titles with AB InBev beers through limited-edition packaging, consumer activations, and digital promotions, including tie-ins to The Gentlemen and Culinary Class Wars.
• AB InBev will appear in Netflix live programming, with planned presence on the NFL Christmas Game Day 2025 broadcast and promotional activity tied to the 2027 FIFA Women’s World Cup.
• The rollout spans multiple regions, with campaigns tied to productions from the U.K., Brazil, and South Korea and featuring brands such as Budweiser, Stella Artois, and Corona.
• AB InBev aims to use Netflix’s global scale to strengthen its positioning in strategic markets as Netflix expands sponsorship inventory through live events.
• Financial terms were not revealed, and early activity has already included Cerveza Victoria’s sponsorship of the Canelo vs. Crawford event on Netflix.