Overview
- The companies unveiled a worldwide, multi‑year co‑marketing deal linking AB InBev brands such as Budweiser, Stella Artois, Corona, and Michelob Ultra with Netflix programming and live events.
- Planned activations include in‑content brand integrations, limited‑edition packaging, digital promotions, and consumer experiences for audiences of legal drinking age.
- Initial tie‑ins span The Gentlemen in the United Kingdom, Brazil 70 – A Saga do Tri in Brazil, and Culinary Class Wars in South Korea.
- AB InBev will have a presence in Netflix’s live sports coverage, including the NFL Christmas Game Day broadcasts in 2025 and the 2027 FIFA Women’s World Cup, following a Cerveza Victoria sponsorship during Canelo vs. Crawford.
- Financial terms were not disclosed, and the alliance aligns with Netflix’s push into advertising and live events, with its ad business reported to reach about 94 million users.