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NetEase Unveils Cinematic Blood Message as Bleach DLC Launches and Donkey Kong Bananza Arrives July 17

This lineup highlights cinematic storytelling in ancient China, combat additions with ranking matches in BLEACH Rebirth of Souls, companion-driven platform gameplay on the Switch 2.

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Man staring with flames in the background
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Overview

  • Blood Message marks NetEase and 24 Entertainment’s first single-player AAA title, powered by Unreal Engine 5 and proprietary tools to deliver intense survival combat.
  • Players assume the roles of a nameless messenger and his young son as they navigate a perilous 1,000-mile journey through deserts, sieges and shifting loyalties across East and Central Asia.
  • The first Bleach: Rebirth of Souls DLC adds Ichigo Kurosaki’s Thousand-Year Blood War form with signature moves and unlocks an online ranked match mode on PS5, PS4, Xbox Series X|S and PC.
  • The DLC launch kicks off a season pass that will feature three more characters and coincides with limited-time digital sales on PlayStation and Xbox platforms through early July.
  • Donkey Kong Bananza, releasing July 17 exclusively for Switch 2, lets a second player control Pauline’s onomatopoeic sound-effects mechanics alongside Donkey Kong’s Golden Banana quests and skill tree upgrades.