Overview

• NetEase has expressed confidence that the market can sustain both Marvel Rivals and Overwatch 2, emphasizing their distinct gameplay experiences and player bases.
• Marvel Rivals, which launched in December 2024, has already attracted over 40 million players and plans to introduce crossover events, esports, and other long-term features inspired by Fortnite's success.
• Overwatch 2 has seen a resurgence in player engagement following the introduction of new game modes, heroes, and a Perk system, particularly after its reentry into the Chinese market under NetEase's publishing agreement.
• Despite Marvel Rivals' rapid growth, NetEase has restructured its development teams, laying off some U.S.-based staff while committing to a decade-long operational strategy for the game.
• Comparisons between the two games persist, with Marvel Rivals praised for its chaotic and fun gameplay, while Overwatch 2 is noted for its competitive balance and consistency.