NetEase Positions Marvel Rivals and Overwatch 2 as Coexisting Hero Shooters

The publisher plans long-term support for Marvel Rivals while revitalizing Overwatch 2 in the Chinese market following its relaunch.

NetEase has expressed confidence that the market can sustain both Marvel Rivals and Overwatch 2, emphasizing their distinct gameplay experiences and player bases.
Marvel Rivals, which launched in December 2024, has already attracted over 40 million players and plans to introduce crossover events, esports, and other long-term features inspired by Fortnite's success.
Overwatch 2 has seen a resurgence in player engagement following the introduction of new game modes, heroes, and a Perk system, particularly after its reentry into the Chinese market under NetEase's publishing agreement.
Despite Marvel Rivals' rapid growth, NetEase has restructured its development teams, laying off some U.S.-based staff while committing to a decade-long operational strategy for the game.
Comparisons between the two games persist, with Marvel Rivals praised for its chaotic and fun gameplay, while Overwatch 2 is noted for its competitive balance and consistency.