NetEase Faces Layoffs Despite Marvel Rivals' Record-Breaking Success

The hit hero shooter has surpassed 40 million players, but cost-cutting measures have led to global studio closures and staff reductions.

Marvel Rivals has achieved over 40 million players since its December 2024 launch, becoming one of Steam's top sellers and most-played games globally.
NetEase reported $2.9 billion in quarterly revenue, with Marvel Rivals playing a significant role in the company's financial growth.
Despite the game's success, NetEase laid off its U.S.-based Marvel Rivals team and reduced support for other global studios, citing organizational restructuring.
Reports suggest NetEase CEO William Ding debated canceling Marvel Rivals during development to avoid Disney's licensing fees, a claim the company denies.
NetEase continues to invest in Marvel Rivals' development, with updates introducing new characters, maps, and technical enhancements like NVIDIA DLSS 4 support.