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NetEase Cleared to Create Original Characters for Marvel Rivals

Future additions will follow the game's own roadmap rather than the MCU schedule.

Overview

  • Creative director Guangyun "Guangguang" Chen told MP1st that Marvel and Disney have approved developer-made characters for the hero shooter.
  • Chen declined to confirm whether any original heroes are in development, saying only to "stay tuned."
  • Parts of the player community object to the idea, arguing new originals could take slots from long-requested canon heroes, according to outlet reports and social posts.
  • Coverage points to precedent for game-born characters entering Marvel media, citing Luna Snow’s origin in a mobile title before appearing in comics.
  • NetEase maintains a fast release cadence of roughly one character per month, with recent additions like Phoenix and Blade, and says releases are not timed to MCU tie-ins.