Nestlé Unveils Vital Pursuit: New Food Line for Weight-Loss Medication Users

Vital Pursuit offers high-protein, nutrient-rich frozen meals tailored for those on GLP-1 drugs like Ozempic and Wegovy.

Vital Pursuit products include pizzas, sandwich melts, and protein pastas, all priced at $4.99 or less.
The meals are portion-controlled and enriched with essential nutrients like vitamin A, potassium, and calcium.
Nestlé aims to address changing consumer habits as GLP-1 drugs reduce appetite and calorie intake.
The new line will be available in the U.S. by the end of 2024.
Nestlé sees this as a strategic move to capture a growing market segment and offset potential sales declines.