Overview

• The relaunch introduces milk super‑creamy, almond, and semidark tablets in 25 g and 50 g formats.
• Production is underway at Nestlé’s Magdalena facility in Buenos Aires province, the company’s oldest Argentine plant, opened in 1935.
• Company data cite tablets at 46% of category volume, per‑capita consumption near 2 kg annually, and about 70% of purchases as impulsive with consumers sampling roughly six types a year.
• The project executes an investment of more than US$10 million approved in 2023 to expand lines and strengthen local manufacturing across seven plants employing over 2,300 people.
• The return to tablets aligns with recent regional launches, including Alpino in 2023 and Choco Trio in 2024.