Overview

• The KitKat Chunky Funky variant arrived on Sainsbury’s shelves on August 2 as a limited-edition, retailer-exclusive bar
• Its signature feature is a cocoa wafer enrobed in a decorative marbled coating blending milk with white chocolate
• Priced at £1 per bar, it is now stocked widely across Sainsbury’s stores throughout the UK
• Shoppers have flooded Facebook’s New Foods UK group and other social channels with enthusiastic praise for its flavour and appearance
• The launch exemplifies Nestlé’s strategy of driving confectionery buzz through exclusive, flavour-innovative releases