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Nestlé India CEO Unveils Tech-Led, Consumer-First Push for Volume Growth

Tiwary prioritizes organic penetration powered by technology with a tilt to healthier variants.

Overview

  • Manish Tiwary sets a volume-led agenda that focuses on increasing usage of Maggi, Nescafé and KitKat, citing low monthly penetration for Maggi and rising coffee consumption.
  • He expects healthy volume growth in areas with new factories as technology upgrades aim to boost speed, flexibility and cost efficiency across operations.
  • The roadmap favors organic expansion and healthier recipes, with selective acquisitions only where a brand clearly fills a consumer gap.
  • Nestlé India reported FY25 sales of Rs 20,077 crore after nearly Rs 3,900 crore in two-year capex, with premiumisation and quick commerce informing tighter SKU choices.
  • Permanent staff declined 3.8% in FY25 to 8,419, as Tiwary frames automation as capability enhancement, and he sees 2026 turning into a year of volumes if tax relief, a GST cut and better sentiment materialize.