Nestlé Faces Sales Decline Amid Consumer Shift and Price Backlash

Nestlé's sales outlook is cut as price increases and consumer hesitancy towards global brands impact growth.

Nestlé reported a 2.4% decline in total sales for the first nine months of 2024, with U.S. organic growth down by 0.3%.
The company has revised its sales growth expectations to around 2% for the year, the lowest since 2000, after previously forecasting at least 3%.
Consumer demand has weakened due to price hikes and a shift towards cheaper, non-branded alternatives.
Nestlé has faced criticism over high sugar content in products for children, particularly in lower-income countries.
New CEO Laurent Freixe announced a restructuring of the leadership team and operations to address these challenges.