Nestlé Discontinues Caramac Bar After 64 Years Due to Lower Sales Performance

Nestlé attributes decision to increased competition from similar caramel-flavoured products, exacerbated by failure to recover sales to pre-pandemic levels; consumers and businesses express grief on social media.

• Nestlé has decided to discontinue the caramel confectionery, Caramac, after witnessing a steady decline in sales over the past few years due to competition from similar flavoured products, such as Cadbury's Caramilk range.
• The failure to recover sales to pre-pandemic levels has also contributed to Nestlé's decision to stop production of Caramac bars.
• Fans of Caramac took to social media to express their disappointment, with posts varying from outright lamentation to launching petitions to convince Nestlé to bring the sweet bar back.
• A bakery in Scotland, which used Caramac in some of its pastries, publicly mourned the discontinuation on its social feeds, revealing it had stocked up on the bars in anticipation of the discontinuation.
• Caramac, which has been produced in the UK since its launch in 1959, has been popular for its unique caramel flavour and texture, despite not containing any cocoa. However, it has struggled to keep up in an increasingly competitive market.

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