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Nestlé and Conagra Announce Timetables to Phase Out Artificial Food Dyes

Kennedy’s Make America Healthy Again initiative has drawn pledges from Nestlé to finish dye removal by mid-2026, with Conagra set to wrap up by year-end 2025.

Smucker's Goober Strawberry and Jif peanut butter, brands owned by The J.M. Smucker Company, are seen for sale in a store in Manhattan, New York City, U.S., November 22, 2021. REUTERS/Andrew Kelly/File Photo
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Smucker's preserves and marmalades are displayed in an Associated Supermarket in New York on Monday, August 22, 2005. J.M. Smucker Co., the largest U.S. maker of jellies and jams, said first-quarter profit declined 8.9 percent on higher marketing and interest expenses. The shares fell the most in 2 1/2 years after profit missed analysts' estimates. (Photo by Andrew Harrer/Bloomberg via Getty Images)
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Overview

  • Nestlé USA will eliminate all FD&C synthetic dyes from its U.S. food and beverage portfolio by mid-2026, building on the fact that 90 percent of its current supply is already free of such additives.
  • Conagra Brands has committed to removing certified FD&C colors from its frozen products by the end of 2025 and plans to extend the phase-out across its entire retail portfolio by 2027.
  • Other industry players, including Kraft Heinz and General Mills, have pledged to end artificial color use by 2027, and companies like PepsiCo and Starbucks have announced similar goals.
  • The FDA and HHS are overseeing a voluntary program under the Make America Healthy Again initiative to guide manufacturers away from petroleum-based dyes without imposing mandatory regulations.
  • Consumer preference for cleaner labels, emerging state regulations in California, West Virginia and Texas, and research linking synthetic colors to behavioral health issues in children are driving the momentum.