Overview
- Nestlé USA will eliminate all FD&C synthetic dyes from its U.S. food and beverage portfolio by mid-2026, building on the fact that 90 percent of its current supply is already free of such additives.
- Conagra Brands has committed to removing certified FD&C colors from its frozen products by the end of 2025 and plans to extend the phase-out across its entire retail portfolio by 2027.
- Other industry players, including Kraft Heinz and General Mills, have pledged to end artificial color use by 2027, and companies like PepsiCo and Starbucks have announced similar goals.
- The FDA and HHS are overseeing a voluntary program under the Make America Healthy Again initiative to guide manufacturers away from petroleum-based dyes without imposing mandatory regulations.
- Consumer preference for cleaner labels, emerging state regulations in California, West Virginia and Texas, and research linking synthetic colors to behavioral health issues in children are driving the momentum.