Overview

• Nescafé has reduced its standard instant coffee jar size from 200g to 190g without lowering the £7 price, cutting servings from 111 to 105 cups.
• The smaller jars are being advertised as “new products” by retailers such as Tesco, escalating consumer frustration.
• Data from retail insights firm Trolley shows the price of Nescafé’s 200g jars rose from £4.50 in July 2023 to £7 in August 2025, a 55 percent increase.
• Nestlé says the adjustment was necessary to offset significant increases in global coffee production costs while maintaining taste quality.
• Consumer body Which? and the British Retail Consortium are calling for prominent unit pricing and clearer labelling to help shoppers compare value.