Neon's 'Longlegs' Revolutionizes Indie Film Marketing

The horror film's unique campaign strategy led to unprecedented box office success and awards season buzz.

Neon's 'Longlegs' grossed $75 million domestically and $100 million worldwide, surpassing major studio films.
The marketing campaign focused on respecting the horror audience by using an organic, digital-first approach.
Despite Nicolas Cage's star power, the campaign chose not to reveal his character, creating intrigue and viral interest.
The film's success has positioned it for an Oscars campaign, with submissions in major categories including Best Picture.
Neon's strategy involved limited traditional media, opting for targeted online ads and interactive elements like a viral phone number.