Overview

• Alive Solutions tests in pools and open water found neon yellow, green and orange block colours remained highly visible at depths of two feet, while pale blues and whites often became almost invisible.
• Which? issued the warning via Instagram on July 24, urging families to choose solid fluorescent swimwear to improve spotting children in distress.
• The research showed solid neon suits outperformed patterned outfits and that large dark patterns reduced visibility more than small designs.
• TUI, easyJet and Ryanair have advised passengers not to pack white or light-coloured swimwear for children after the findings gained widespread coverage.
• Experts stress that selecting bright block colours is an accessible, low-cost safety measure to reduce drowning risks as holiday travel peaks this summer.