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Neon Reports R$1.7 Billion First-Half Revenue, Rebrands to Target C+ and B- Segments

Losses narrowed 87% year over year to R$35 million, with a Q1 profit preceding a Q2 reversal.

Overview

  • Intermediation revenue reached R$1.7 billion in H1, up 38% versus the prior semester and 64% from H1 2024.
  • Net loss for the semester totaled R$35 million after a R$9.3 million profit in Q1 and losses concentrated in Q2.
  • Executives said quarterly volatility is typical in fintech, emphasizing a positive trajectory in profitability and expansion.
  • Neon is repositioning its brand to attract C+ and B- customers as part of a plan to double in size within two years.
  • The relaunch includes a new visual identity by branding agency Ana Couto and a short film titled A Janela produced by Unboring Company.