Overview
- Neko launched its SoHo clinic on Sept. 24, offering a roughly 60-minute exam that pairs a 360-degree skin camera, lasers, EKG, grip-strength and on-site blood analysis for an out-of-pocket fee of $499.
- The studio-style space uses spa and retail design to make the visit feel consumer-friendly and the company says about 75 percent of customers rebook a follow-up scan onsite.
- Company clinicians and reporters describe instances where scans flagged serious findings and prompted rapid specialist referrals, including a reporter whose EKG abnormality led to cardiology follow-up.
- Neko does not claim to provide definitive diagnoses and refers suspicious results to partner medical centers, which critics say raises risks of false positives, extra testing, anxiety and added out-of-pocket costs.
- Backed by a reported $700 million Series C and more than 100,000 prior scans globally, Neko is expanding in the U.S. with large waitlists and its entry highlights growing consumer demand for cash-pay preventive health services and questions about how those services will fit into standard primary care.