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Nearly Half of U.S. Adults Now Order Kids’ Meals to Cut Dining Costs

Lightspeed reports adults choosing kids' meals for savings during a 3.9% year-over-year rise in restaurant prices.

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Overview

  • A Lightspeed Commerce survey found that about 44% of U.S. adults say they order from kids' menus.
  • Respondents pointed to saving money, smaller portions and simpler choices as the main reasons for the shift.
  • Official data show the cost of dining out rose 3.9% over the past year, and a FinanceBuzz review found some fast-food meals have roughly doubled since 2014.
  • McDonald's and Wendy's recently reported softer breakfast sales, citing economic uncertainty and pressure on lower-income consumers.
  • Price checks illustrate the value play, with a six-piece McNuggets Happy Meal at $5.99 including sides versus $5.59 for nuggets alone without fries or a drink.