Overview
- The EY–CII survey reports 47% of organisations have multiple GenAI use cases live and 23% remain in pilot phase.
- Despite strong conviction, spending is restrained as over 95% keep AI under 20% of IT budgets and only about 4% exceed that, even though 76% expect significant impact and 63% feel ready.
- Near‑term investment targets tilt to core functions, led by operations at 63%, customer service at 54%, and marketing at 33%.
- Rapid deployment drives strategy, with 91% citing it as the top buy‑versus‑build factor and 78% adopting hybrid internal‑external models to speed execution.
- Enterprises deepen ecosystem ties and reshape teams, with nearly 60% partnering with startups or OEMs, 64% reporting selective role transformation, and 59% flagging AI‑skills shortages.