Overview
- The Competitive Intelligence Unit reports about 1.83 million cancellations, equal to 14% of Mexico’s 14.3 million SVOD accesses in the latest six-month period.
- Churn varied sharply by service: ViX Premium 28.6%, Disney+ 21.4%, Amazon Prime Video 17.9%, Apple TV+ 14.3%, Netflix 10.7%, and just 3.6% each for HBO Max and Paramount+.
- Analysts tie cancellations to recent price increases averaging around 20%, stricter limits on password sharing, and viewing tied to short-run events or franchise releases.
- Mexican households dedicate roughly 316 pesos per month to streaming, prompting users to practice subscription rotation to stay within budget.
- Lower-churn platforms lean on bundles and niche catalogs for retention, while services target ad tiers, local originals and catalog expansion to reduce monthly defections.