Overview
- An NRF/Prosper survey of 8,005 adults fielded Dec. 1–10 projects 158.9 million U.S. consumers will shop on the final Saturday before Christmas, with shoppers having completed about 51% of their lists by early December.
- Planalytics expects milder, drier conditions to lift store traffic across most major markets, with exceptions in the Pacific Northwest, Northern California and pockets of the Great Lakes and Northeast.
- Consumers plan to mix channels: about 45% will shop both in‑store and online, 29% will shop only in stores and 26% will shop online only.
- Retailers have intensified promotions in recent days, with many discounting in the 30%–50% range as shoppers hunt value and look to secure gifts without shipping delays.
- Post‑holiday activity remains strong, with roughly 70% of consumers planning to shop after Dec. 25, while broader indicators point to retail resilience with fewer closures and stronger leasing this year.