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NDR-Owned Studio Hamburg Supplied Set Pieces to Reichelt’s Nius, Prompting Outcry

NDR says it was unaware of the 2025 orders, with discussions now under way with its subsidiary.

Overview

  • Studio Hamburg confirmed it built and delivered tables, sofas and decorative elements for Nius in 2025, including work tied to the federal election period, while declining scope and cost details for confidentiality reasons.
  • A build plan from October and earlier Spiegel reporting indicate Studio Hamburg Design Works also produced components for a Nius set that included an LED wall.
  • Nius has held a nationwide TV and radio license from the Berlin-Brandenburg media authority since September 2024, which Studio Hamburg cites as the basis for accepting the orders.
  • The outlet has expanded since licensing, adding DAB+ radio carriage in more states and lengthening its morning TV show, which has aired from the new set since June 2025.
  • Critics argue the collaboration lends professional sheen to a right‑wing platform and call for transparency and consequences, while neither NDR nor Studio Hamburg has stated whether future work with Nius will continue.