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2w ago

NCSoft Launches Mobile Casual Center to Expand AI-Driven Gaming

Under Anel Ceman’s leadership, the unit will integrate AI-driven analytics into mobile casual titles; it will also pursue global investment to accelerate NCSoft’s diversification.

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Overview

  • NCSoft established the Mobile Casual Center as a dedicated division for casual mobile games and appointed Anel Ceman as its managing director.
  • The center will leverage NCSoft’s AI and data platforms to develop, monetize and optimize new casual titles.
  • NCSoft intends to seek global investment to bolster corporate value and support growth in the expanding mobile casual segment.
  • The new division complements NCSoft’s existing MMO, shooting and subculture clusters by reinforcing IP development and publishing capabilities.
  • Mobile games accounted for 57 percent of NCSoft’s Q1 sales at KRW 206.3 billion, highlighting the segment’s strategic importance despite a slight year-on-year decline.