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Áncash Named TOURISE 2025 Best Adventure Destination at UN Tourism Assembly

Peru leverages the recognition to assume new UN Tourism leadership roles, signaling a push for sustainable investment and visitor growth.

Overview

  • Vice Minister Aracelly Laca accepted the award in Riyadh during the 26th UN Tourism General Assembly.
  • The TOURISE initiative, led by Saudi Arabia’s tourism ministry and authority with private‑sector backing, spotlights destinations advancing sustainability and innovation.
  • Peru was chosen to represent the Americas on the UN Tourism Executive Council and to preside over the body’s Program and Budget Committee.
  • Mincetur reports that Áncash supports more than 50,000 tourism jobs and draws over 700,000 visitors annually, with officials projecting increased investment and higher foreign arrivals following the award.
  • Laca joined sessions on sustainability, innovation and artificial intelligence, and held bilateral meetings with counterparts from Greece, Ecuador and Indonesia, as well as the CAF development bank.