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2w ago

NCAA’s $2.85 Billion Athlete-Pay Deal Moves to Implementation as Title IX Appeal Looms

Female athletes’ Title IX appeal threatens to stall back-damage distributions

Illustration by Noah Hickey/The Dispatch (Image of Shedeur Sanders by Dustin Bradford/Getty Images, image of Madisen Skinner by David Buono/Icon Sportswire via Getty Images, and image of Cole Russo by Grant Halverson/NCAA Photos via Getty Images)
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Overview

  • Judge Claudia Wilken granted final approval to the $2.85 billion House v. NCAA settlement on June 6, enabling direct athlete payments from July 1 under a revenue-sharing cap set at $20.5 million per school.
  • Eight female athletes filed an appeal on June 11, arguing the settlement’s damage allocation violates Title IX and could pause back-damage payments held in escrow.
  • Universities are building compliance frameworks, from tax and legal units to a new College Sports Commission with Deloitte’s NIL GO tool, to oversee revenue sharing and NIL deals.
  • Conferences with large media markets and financial resources, notably the Big Ten, are positioned to leverage the new revenue-sharing rules for competitive advantage.
  • Smaller institutions and non-revenue sports face financial pressure as revenue-sharing costs rise, raising prospects of cuts to Olympic and low-revenue programs.