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NCAA to Evolve Business Model, Support Schools and Athletes Amid Industry Changes

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FILE - Incoming NCAA president Charlie Baker speaks during the NCAA Convention, Thursday, Jan. 12, 2023, in San Antonio. A review of the NCAA’s business suggested the association should find creative ways to support member schools. The review was one of the first items on NCAA President Charlie Baker’s to-do list when he took over in March.(AP Photo/Darren Abate, File)

Overview

  • NCAA conducted a review of its business model and key challenges facing college sports.
  • Declining college-age population, rising costs, alternative options for athletes, and changing media landscape present issues.
  • NCAA aims to clarify mission, operate more strategically, and get creative in supporting schools and athletes.
  • Potential changes include expanding content and events, bulk purchasing, production assistance, and new platforms.
  • Goal is to adapt and strengthen NCAA's role in evolving college sports industry.