NCAA Signs $920 Million Deal with ESPN for Broadcast Rights
Women's Basketball Valued at $65 Million Annually in New Agreement
- NCAA has signed an eight-year, $920 million media rights agreement with ESPN to televise 40 college sports championships each year, including women's basketball.
- The deal values women's basketball at $65 million per year, a significant increase from its current valuation under the deal that ends with the 2023-24 season.
- The agreement guarantees that the national championship games in women's basketball, women's volleyball and women's gymnastics will be broadcast on ABC each year.
- The NCAA will explore the idea of rewarding women's basketball teams' NCAA Tournament success with revenue distribution units, a system used on the men's side of the sport to reward conferences and universities for performing in the tournament.
- The deal was completed during ESPN's exclusive negotiating period, meaning the NCAA did not take its championship bundle to the open market for a potential bidding war.