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NCAA Presses Kalshi to Clarify Branding and Explain College Market Safeguards

Kalshi has begun revising site language, citing its status as a federally regulated exchange.

Overview

  • The NCAA’s Oct. 30 letter asks Kalshi to detail how it monitors collegiate markets, defines prohibited customers, reports concerns, cooperates with investigations, and whether it will prohibit prop-style markets.
  • The association objects to Kalshi’s use of the phrase “Outcome verified from NCAA,” urging a change to “Outcome sourced from NCAA.com” and a clear no-affiliation disclaimer on NCAA-related pages.
  • Kalshi says it is adjusting the wording on its site, reviewing the NCAA’s additional requests, and maintains it has robust integrity measures required by CFTC oversight.
  • Kalshi has offered college football and basketball markets and added prop-style contracts this fall while battling state lawsuits and cease-and-desist orders that argue its event contracts mimic sports bets.
  • The NCAA’s push comes as it investigates betting violations, including a Fresno State case and probes involving about 30 men’s basketball players, and as the NHL strikes official prediction-market deals with Kalshi and Polymarket.