NCAA President Proposes Direct Licensing Deals Between Schools and Athletes

Wealthiest Schools May Be Required to Pay Half of Their Athletes at Least $30,000 per Year

NCAA President Charlie Baker has proposed that Division I schools be allowed to enter into licensing deals directly with their athletes, essentially paying them to be school ambassadors.
Baker suggested that the wealthiest schools be required to pay half of their athletes at least $30,000 per year.
Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won’t go away entirely if Baker’s proposals become reality, but changes will be inevitable.
Experts said the collectives could be absorbed into athletic departments to provide some of the same services they do now or they could continue operating independently.
NIL activity directly tied to schools could raise issues of liability and almost certainly would bring Title IX implications.