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NCAA Panel Proposes Sponsor Logos on College Uniforms With January Vote Ahead

The plan seeks new revenue by allowing two uniform logos with one additional mark on equipment during non‑championship play.

Overview

  • Division I’s Administrative Committee formally introduced the proposal and launched a feedback process before potential revisions.
  • If adopted in January, apparel and equipment changes would take effect August 1, 2026, positioning patches to appear in the 2026 season.
  • Playing rules groups were directed to set sport‑specific standards for logo placement and to review trademarks on playing surfaces and officials’ uniforms for non‑championship competition.
  • Current rules allow only the apparel or equipment manufacturer’s logo during regular‑season games.
  • Industry and media observers note significant revenue potential and possible fan resistance, with some suggesting college adoption could influence decisions in professional leagues.