Overview

• The NCAA will sell official data and branding from its championship events, including March Madness, to licensed sportsbooks via Genius Sports.
• Genius Sports becomes the exclusive distributor of NCAA championship data under an extended agreement lasting until 2032.
• The partnership includes safeguards such as limiting risky bet types and monitoring betting patterns to protect student-athletes and ensure integrity.
• The deal excludes regular season games and College Football Playoff data, which are not controlled by the NCAA.
• This marks a significant shift in the NCAA's stance on sports betting, diversifying its revenue streams beyond traditional media rights.