Overview

• NBCUniversal opened its 2025 upfront at Radio City Music Hall with a musical roast by Seth MacFarlane targeting rival networks and promoting NBCU as the premier advertising destination.
• The event formally announced the spin-off of NBCU’s cable networks under the new Versant brand, with ad sales remaining integrated within NBCUniversal’s existing team.
• Donna Langley emphasized a franchise-first and event-driven strategy, highlighting NBCU’s dominance in live sports, including the NBA’s return, the Winter Olympics, and the Super Bowl.
• Michael Jordan was introduced as a special contributor to NBC’s NBA coverage, adding star power to the network’s sports programming.
• NBCU showcased its multi-platform portfolio spanning broadcast, cable, and streaming, aiming to attract advertisers with diverse content offerings and integrated ad opportunities.