Overview

• NBCUniversal introduces generative AI to enhance audience targeting and ad performance, developing 300 emotion-based audience segments.
• For the first time, programmatic ad buying will be available for the Olympic and Paralympic Games, opening up a private marketplace for advertisers.
• Virtual Concessions and Must Shop TV are introduced, allowing viewers to purchase items directly through their screens during major broadcasts.
• One Platform Total Measurement aims to provide comprehensive viewership insights and outcome-based metrics across all platforms.
• The company’s upfront advertising sales event, One24, showcases these innovations as NBCUniversal seeks to lead in the evolving digital advertising landscape.