Overview

• NBCUniversal and Versant, Comcast’s cable network spin-off, have finalized a two-year agreement for NBCU to sell Versant’s domestic ad inventory under the One Platform banner.
• The deal includes ad sales for Versant’s portfolio, which features CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms such as Fandango and Rotten Tomatoes.
• Versant will leverage NBCU’s ad-tech stack, including targeting tools and real-time measurement capabilities, to enhance advertising revenue performance.
• Mark Marshall, NBCU’s chairman of global advertising and partnerships, will oversee sales strategy for both NBCU and Versant properties, working closely with Tom Winiarski, who will join Versant as EVP of ad sales strategy and monetization.
• The partnership aligns with preparations for Versant’s upfront presentation on May 12 and its planned spin-off completion and IPO by the end of 2025.