Overview

• NBCU secures over $1.25 billion in ad sales, breaking previous records.
• 70% of advertisers for the Paris Olympics are new, with $500 million from first-time sponsors.
• Digital ad revenue more than doubled compared to the Tokyo Olympics.
• 41.5 million viewers tuned in for the opening Sunday, nearly doubling Tokyo's numbers.
• Paris Olympics streaming minutes surpassed Tokyo's total within the first three days.