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NBCUniversal Sets Oct. 2 Premiere for ‘The Swift Effect’ Season 2 With ‘A New Era’

The new installment probes fan-driven media around Taylor Swift, highlighting changing newsroom approaches to a singular cultural and economic force.

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Overview

  • The episode debuts Oct. 2 on Peacock and NBC-owned FAST channels, with encores on CNBC and NBC News Now on Oct. 4 and on NBC-owned stations starting Oct. 5.
  • The rollout is timed to Swift’s Oct. 5 album release, with entertainment outlets reporting a companion theatrical event from Oct. 3–5 featuring exclusive material.
  • “A New Era” examines the rise of fan-led media, the growth of Swift-focused journalism, and how traditional outlets now approach coverage of her work.
  • Confirmed participants include USA Today’s Bryan West, the Page Six editorial team, Taylor Watch hosts Kelly Keegs and Gia Mariano, Dr. Robi Ludwig, Vinny Sonderby, Annie Zaleski and Billboard’s Andrew Unterberger.
  • The docuseries is produced by Cody Broadway with executive producer Diane Petzke, and its first season, which premiered in November 2024, earned a 2025 Daytime Emmy nomination.