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NBCUniversal Secures U.S. Olympic Broadcast Rights Through 2036 in $3 Billion Deal

The agreement elevates NBCU to a strategic partner role with the IOC, expanding its digital and technological contributions to the Games.

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Grant Holloway crosses the finish line in the men's 110m hurdles at the Paris 2024 Olympic Games.
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Overview

  • NBCUniversal has extended its exclusive U.S. broadcast rights for the Olympics through 2036 in a $3 billion agreement with the International Olympic Committee.
  • The deal includes coverage of the 2034 Winter Olympics in Salt Lake City and the 2036 Summer Games, with the host city for the latter yet to be determined.
  • NBCU will continue to leverage its streaming platform Peacock for live coverage, alongside curated primetime programming on its broadcast network.
  • The partnership emphasizes technological innovation, with Comcast providing support for digital advertising, live venue broadcasts, and other infrastructure enhancements.
  • This renewal builds on NBCU's success with the 2024 Paris Games, which drove record advertising revenue and boosted Peacock subscriptions.