NBCUniversal Secures U.S. Olympic Broadcast Rights Through 2036 in $3 Billion Deal

The agreement elevates NBCU to a strategic partner role with the IOC, expanding its digital and technological contributions to the Games.

NBCUniversal has extended its exclusive U.S. broadcast rights for the Olympics through 2036 in a $3 billion agreement with the International Olympic Committee.
The deal includes coverage of the 2034 Winter Olympics in Salt Lake City and the 2036 Summer Games, with the host city for the latter yet to be determined.
NBCU will continue to leverage its streaming platform Peacock for live coverage, alongside curated primetime programming on its broadcast network.
The partnership emphasizes technological innovation, with Comcast providing support for digital advertising, live venue broadcasts, and other infrastructure enhancements.
This renewal builds on NBCU's success with the 2024 Paris Games, which drove record advertising revenue and boosted Peacock subscriptions.