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3mo ago

NBCUniversal Secures 10-Year Deal for Macy's Thanksgiving Day Parade

The agreement extends NBC's broadcast and streaming rights for the iconic parade and other Macy's events through 2034.

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NEW YORK, NEW YORK - NOVEMBER 23: The Paw Patrol balloon floats in Macy's annual Thanksgiving Day Parade on November 23, 2023 in New York City. Thousands of people lined the streets to watch the 25 balloons and hundreds of performers march in this parade happening since 1924. (Photo by Stephanie Keith/Getty Images)

Overview

  • NBCUniversal and Macy's have signed a new 10-year deal, ensuring the Macy's Thanksgiving Day Parade will remain on NBC, Peacock, and Telemundo through 2034.
  • The deal also includes rights to the Macy's 4th of July Fireworks and a new special program, details of which will be announced later.
  • The Macy's Thanksgiving Day Parade reached a record-breaking 31.7 million viewers in 2024, making it the most-watched entertainment show on linear TV for four consecutive years.
  • NBCUniversal highlights the parade's advertising impact, with significant viewer engagement and increased brand searches during the event.
  • The partnership will feature expanded programming around Macy's events, including the parade's 100th anniversary in 2026 and the 50th anniversary of the 4th of July Fireworks.